7 Best Practices for Facebook Advertising in 2025 (Including the New Lead Form Update)

📈 Facebook Advertising

📚 Table of Contents

Introduction: Why Facebook Advertising Still Wins
The Power of Meta Ads in 2025
Best Practices for Facebook Advertising Success
- Define Your Goal Clearly
- Use High-Intent Audiences
- Test Creative, Often
- Prioritize Mobile-First Design
🆕 Understanding the 2025 Lead Form Update
- Auto-Fill vs Manual Entry
- How It Impacts Lead Quality
Optimizing Lead Forms for Better Results
Bonus: Our Proven System vs Doing It Alone
Final Thoughts & Call to Action

🔥 Introduction: Why Facebook Advertising Still Wins

In a world crowded with marketing options, facebook advertising remains one of the most effective ways to generate leads, drive traffic, and grow your business online. Meta’s ecosystem, with its deep targeting options and global reach, allows marketers to deliver personalized messages at scale.

But in 2025, it’s no longer just about launching ads—it’s about how smart your strategy is.

💡 The Power of Meta Ads in 2025

Meta has continued to evolve. Between new placements, automation tools, and AI-based targeting, the opportunities have never been greater—but so is the competition.

To stand out, brands must adopt best practices that align with what works today, not yesterday.

✅ Best Practices for Facebook Advertising Success

Let’s walk through what top marketers are doing now to boost their campaign performance and ensure long-term success:

1. 🎯 Define Your Campaign Goal Clearly

The biggest mistake? Running ads without a clear objective. Whether it’s traffic, lead generation, or conversions, your ad structure, copy, and CTA must all align with that goal.

2. 🧠 Use High-Intent Audiences

Don’t waste your budget targeting cold traffic only. Leverage:

Lookalike audiences based on top customers
Website visitors (via the Meta Pixel)
Engaged users from Instagram and Facebook

These people are more likely to convert—and cost less.

3. 🎨 Test Creative Consistently

Ad fatigue is real. That’s why testing visuals, ad copy, CTA buttons, and even formats (video vs image) is critical. Small creative tweaks can double your click-through rate.

4. 📱 Prioritize Mobile-First Design

Most users scroll on mobile. Your ads must load fast, use short hooks, and leverage native features like carousels or stories for better engagement.

🆕 Understanding the 2025 Lead Form Update

Meta’s latest update to lead forms introduces a major change: autofill toggle settings.

You can now choose whether the form auto-fills with the user’s info or requires manual entry. This small setting can have a huge impact on the quality of your leads.

📌 Autofill On = More Leads, Lower Intent

People can submit with a tap, but might not remember doing it. This may lead to more leads—but weaker follow-up engagement.

📌 Autofill Off = Fewer Leads, Higher Quality

Manual entry takes effort, but it ensures the person really wants to hear from you. This improves your conversion-to-sale rate dramatically.

🛠️ Optimizing Lead Forms for Better Results

Here’s how we recommend adjusting your facebook advertising lead strategy:

Start with autofill ON for volume, then test OFF to compare quality.
Keep forms short—just name, email, phone (if needed).
Always sync leads immediately to your CRM or system (we use SuiteCRM for this).
Use custom questions to filter serious buyers (like: “Are you ready to get started this week?”).

🔄 Bonus: Our Proven System vs DIY Approach

Feature	Doing It Yourself	Our System
Tracking Setup	Limited / Missing	Complete Meta Conversion Tracking
Lead Form Strategy	Manual	Pre-optimized With Testing
CRM Integration	None or Manual	SuiteCRM
Email Follow-Up	Sporadic	Drip Campaigns With Mautic
Funnel Design	Generic Templates	Custom Funnels (Deadline Funnel, etc.)
Support	None	Strategy + Tech Help

We don’t just run your ads—we help you build a system you own. No more renting results.

💬 Final Thoughts

If you’re using facebook advertising but not seeing results, it’s likely due to outdated practices—or missing pieces in your lead journey.

The new Meta lead form update gives us more power than ever to qualify leads. Combine that with tight tracking and post-lead nurturing, and you have a funnel that truly converts.