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CONVERTS Method 🤝
Are your sales funnels draining your resources instead of generating profit? You’re not alone. Many businesses fall into the trap of constantly building new funnels, chasing the “shiny object” while neglecting the crucial step of optimization.
Mark Haberstock’s CONVERTS Method offers a systematic approach to transforming underperforming funnels into high-converting revenue engines. This isn’t about quick fixes or random split tests; it’s about identifying and eliminating the hidden “conversion killers” that are silently sabotaging your results.
Table of Contents
- The Fatal Funnel Mistake: Why “Funnel Bouncing” Kills Conversions 🚫
- Beyond Traffic: The Real Problem – Hidden Conversion Killers 🕵️
- Introducing CONVERTS: A Two-Phase Optimization System ⚙️
- Phase 1: Conversion Optimization – Fixing the Leaks 🧰
- C – Customer Journey Audit 🗺️
- O – Offer Positioning 🎁
- N – Nurturing (Email Sequences) 📧
- V – Visuals (Website Design) 🎨
- E – Engagement Points (CTAs & Forms) 🖱️
- R – Reduce Friction ⚙️
- Phase 2: Conversion Maximization – Scaling What Works 📈
- T – Test Relentlessly (A/B Split Testing) 🧪
- S – Scale the Winners 💰
- Phase 1: Conversion Optimization – Fixing the Leaks 🧰
- The Personalized Conversion Playbook: A Done-For-You Solution 🤝
- The True Cost of Inaction: How Much Are You Leaving on the Table? 💸
1. The Fatal Funnel Mistake: Why “Funnel Bouncing” Kills Conversions 🚫
The common scenario: You build a funnel, it doesn’t convert as expected, so you abandon it and build another. This “funnel bouncing” is a recipe for disaster. You never learn why your funnels fail, and you likely repeat the same mistakes in each new iteration.
The key takeaway: Stop chasing the next shiny funnel. Focus on optimizing what you already have.
2. Beyond Traffic: The Real Problem – Hidden Conversion Killers 🕵️
The reason your funnels aren’t converting isn’t usually one massive problem. It’s a collection of small, often overlooked “conversion killers” – minor friction points throughout the customer journey.
These can include:
- Confusing headlines.
- Unclear navigation.
- Forms that ask for too much information.
- Hidden or weak social proof.
Individually, each might only cause a small drop in conversions, but cumulatively, they can decimate your profitability.
3. Introducing CONVERTS Method: A Two-Phase Optimization System ⚙️
High-converting funnels aren’t built; they’re systematically optimized. The CONVERTS Method provides a two-phase framework for achieving this:
Phase 1: Conversion Optimization – Fixing the Leaks 🧰
This phase focuses on identifying and eliminating every hidden conversion killer. It’s about creating a solid foundation for success. This phase alone can dramatically increase your leads and sales.
It involves the first six steps of the CONVERTS method:
C – Customer Journey Audit 🗺️
Map your ideal customer journey versus the actual path visitors take. Identify the “choke points” where people are dropping off. Tools like customer journey mapping software can be invaluable here.
O – Offer Positioning 🎁
Review how your offer is presented. Is your messaging compelling? Is the pricing clear and competitive? Does your offer have a unique mechanism that makes it stand out?
N – Nurturing (Email Sequences) 📧
Audit your email nurture sequences. Are you building trust and overcoming objections? Are your emails engaging and personalized? Tools like Klaviyo or Mailchimp can help optimize your email marketing, also if you do NOT want rent your marketing their is open source like Mautic.
V – Visuals (Website Design) 🎨
Assess your website design for trust, clarity, navigation, and mobile responsiveness. Are your visuals supporting your message and driving conversions? Ensure fast loading times.
E – Engagement Points (CTAs & Forms) 🖱️
Examine every button, form, and call to action. Are they clear, compelling, and functional? Is your form asking for the right amount of information?
R – Reduce Friction ⚙️
Identify and eliminate anything that slows down or frustrates users. This could include multiple steps in a process, a clunky checkout, or confusing instructions.
Phase 2: Conversion Maximization – Scaling What Works 📈
Once your funnel is optimized, the focus shifts to relentless testing and scaling.
This involves the final two steps of the CONVERTS method:
T – Test Relentlessly (A/B Split Testing) 🧪
Run strategic A/B split tests on crucial elements, starting with the biggest choke points identified in Phase 1. Use tools like Optimizely or Google Optimize for effective testing.
S – Scale the Winners 💰
Implement the winning variations across your entire funnel and customer journey to maximize your results.
4. The Personalized Conversion Playbook: A Done-For-You Solution 🤝
We offers a service where he personally audits your entire customer journey (ads, landing pages, emails, checkout process) to identify conversion killers. Clients receive a prioritized plan with specific fixes and a roadmap for testing and scaling. This can be a valuable option for businesses that want expert guidance.
5. The True Cost of Inaction: How Much Are You Leaving on the Table? 💸
Don’t underestimate the financial impact of unaddressed conversion killers. Even a small difference in conversion rate (e.g., 2% vs. 4%) can translate to a massive difference in revenue over time.
The good news? Many conversion killers are relatively easy and inexpensive to fix. The real question isn’t whether you can afford to optimize your funnel; it’s whether you can afford not to.
✅ Take Your Action
Stop building, start optimizing! Implement the CONVERTS Method to unlock the hidden potential of your existing funnels.
What’s the biggest “conversion killer” you suspect is hurting your funnels? Share your thoughts in the comments below!
👉Book a strategy call now or grab our watch our funnel here
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